Parisian agency BETCEuroRSCGParis has launched an interactive film - The Quest for the Idea - which focuses on the constant battle faced by advertising creatives.

The game was created as part of a presentation made at the Cannes Festivals by the agency's creative boss Stéphane Xiberras.

Xiberras, said of The Quest: "As a creative, the hardest part is not always to come up with the perfect idea, but to bring it all the way. Battling for your idea you will have to deal with pessimistic creative directors, wary legal advisors and narrow-minded account managers. So, will you survive the Quest for the Idea?"

Play the game below.