Absolut Blank campaign uses artists for inspiration
Absolut Blank campaign uses artists for inspirationPernod Ricard’s brand Absolut Vodka is launching a global campaign with of collaborations with 18 artists.
The artists, who work in various specialties including painting and film, will create films, print and outdoor ads, consumer events and digital work for mobile phones for the Absolut Blank campaign.
The campaign is launched next week, with TV ads being aired on various channels. Behind the scenes footage of the campaign will be available on Facebook.
John Doe took over consumer PR for the company last Friday, with the brief to generate and support collaborations within the art, music and fashion world.
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