Kenshoo has announced that Tesco uses the Kenshoo Editor tool to simplify its search engine marketing (SEM) campaign management.

Tesco's digital marketing strategy encompasses of retail promotions and e-commerce initiatives.  Tesco associates SEM elements such as ad groups, keywords, and copy with specific brands or products to measure performance and identify areas of opportunity.

Use of the product makes Tesco advertising more targeted.

Paul Wilkins, marketing manager at Tesco, said: “The Kenshoo Editor has made a big impact for our SEM teams, saving us an enormous amount of time, especially with bulk editing and copying elements.  The hours we save…translate to more time spent on developing strategy and planning new tests.”