Dinosaur creates branding for the Manchester Picnic
Dinosaur creates branding for the Manchester PicnicDinosaur has created a new family-friendly identity for the Manchester Picnic which will return to the city's Piccadilly Gardens next month.
The weekend-long Manchester Picnic will feature DJs, live music, family activities and a range of food stalls. Dinosaur's brief was to give the event "a contemporary edge" with would appeal to "kids and grown-ups alike".
The creative features on 50,000 leaflets which will be distributed throughout the city centre and beyond. The aim is to attract visitors within a 60-minute drive.
It will also appear as short animations on outdoor screens within the city centre, including Spinningfields, Piccadilly Gardens, and The Printworks and on the Visit Manchester website.
Dinosaur creative director Dan Pitchford said: "This year we gave the picnic more of a festival feel. We featured a fun sandwich illustration which formed the event’s identity, incorporating a muted colour palette to add a vintage twist.
"The brand has a strong family appeal which reflects the extent of the activities, food and refreshments on offer throughout the weekend."
Manchester-based Dinosaur picked up the task from organisers the Piccadilly Partnership and CityCo.
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Comments
Oh look - another homage to the 70's from Dinosaur - how surprising!
Nice idea, shame they did a slightly poor illustration rather than the letters cut out of a real sandwich.
Nice and inviting, think it will appeal to families. However they were asked to give it a 'contemporary edge' and that has been translated to 'vintage twist'
Nice work guys, makes me hungry for sandwiches!!
I agree with Chris. Normally its a case of style over substance with dinosaur. This doesn't even have that
Unimaginative tosh.. a great opportunity wasted
I think this looks great... fresh & fun, exactly what it needs to be. Good work guys!
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