Allders department store has today launched a new website, which it says will house the same breadth and range of items as its flagship Croydon store.

PR for the launch was handled by Golden Goose, and the website was built by Baseconcept.

Andrew MacKenzie, CEO of Allders, said: “The future of large department stores and high street chains is increasingly dependent on a strong e-commerce offering.

“When we bought Allders in 2005, all but one of its 45 national stores had been forced to close down. After six years of restoring profitability, we want to bring the brand back to every household in the UK, not by recreating the original stores but by developing an easy and affordable online shopping experience that everyone can enjoy a virtual department store.”