Online supermarket Ocado has hired HB Communications to advise on the cross border aspects of its new partnership with France’s leading retailer, Carrefour.

As part of the partnership, Ocado will supply Carrefour’s Reflets de France range of artisanal produce in the UK.

HB Communications has been hired to promote the supply deal, the first deal of its kind for a British retailer.  The company will work alongside Ocado’s existing media agencies.

Tom HampsonBellon, founder of HB Communications, said: “Having worked with the Ocado founders on the company’s initial media launch over ten years ago, I am delighted to be advising them again on such an important expansion in their offering.”