Holly Valance to promote Foster's Gold
Holly Valance to promote Foster's GoldActress Holly Valance has been signed to front the new premium bottled lager from Foster's – Foster’s Gold.
A multi-million pound TV campaign featuring Valance, created by Adam & Eve, will continue to use Brad and Dan from its recent ‘Good Call’ marketing initiatives, and will also include print advertising.
Fosters Gold will be aimed at appealing to men during all social occasions.
Gayle Harrison, marketing manager for Foster’s at Heineken UK, said: ‘We are delighted to be working with an Australian icon like Holly. Like Foster’s, Holly is down to earth and easy going but occasionally she wants to ‘dress to impress’ which makes her the perfect girl to launch new Foster’s Gold.”
The campaign will go live at the end of August.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Foster’s use ‘backvertisers’ to promote latest Adam & Eve campaign
- Foster’s unveils idents for Channel 4 Original Comedy sponsorship with Adam & Eve
- Agony uncles Brad and Dan to return in new Foster's Gold ad
- Foster ‘Agony Uncles’ return to solve hairy back problems with Adam & Eve
- Watch the idents: Fosters unveils Channel 4 Original Comedy executions
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Comments
Fosters Gold will be aimed at appealing to men during all social occasions.
Genius.
comments
"Holly Vallance", "Australian icon"??! Shurely shome mishtake?
A beer that appeals to men, featuring a woman that likes to get dressed once in a while. Quick, rewrite the books on insight, this is genius of the highest level. No wonder the big brands head for London in their droves. Read it and weep all you Scottish and regional agencies.
Write Your Comment