Guardian Media Group chief exec says that newspapers must follow 'digital first' strategy
Guardian Media Group chief exec says that newspapers must follow Andrew Miller, chief executive of the Guardian Media Group (MMG), has declared that the company’s annual report and results "underlines the “pressing” need for Guardian News & Media (GNM) to transform itself into a financially sustainable, digital-first organisation".
In an email to staff, a warning was also issued by Miller that the losses being made by the two newspapers had to be reduced to a “sustainable level” within a five-year-period, and that those losses would likely increase in the short term as the publisher invested in its digital growth.
The Guardian is currently attempting to find an audience in the US having opened an office in New York, with a US edition expected to be launched soon.
The newspapers received a global online audience of 2.6m daily unique visits in May.
Yesterday, the publishing company reported losses of £38.3m despite cost saving measures over the previous year of £26.8m being made.
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er maybe this emphasises that perhaps putting all your efforts into gaining a massive (but financially unsustainable) audience is not the best model for a national newspaper.
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