Northern Foods has appointed Leeds-based design agency the SPIRIT of... to handle all aspects of design for its flagship Goodfella’s frozen pizza range.

The SPIRIT Of….managing director, Alan Rogan said: "We were delighted to win this account. We’ve always enjoyed working with pizza clients including Chicago Town and McCain Pizzas in the past and are looking forward to getting our teeth into Goodfella’s.”
 
The Pizza UK business sector director at Norther Foods, Carol Berry added: ”the SPIRIT of…. immediately understood what was needed and impressed us with their understanding of the sector. We’re really looking forward to working with them.”
 
The SPIRIT of…specialises in the food sector and recently completed several projects for Del Monte across Europe, brands for Bradbury’s Cheese and work for Weightwatchers Ready Meals.