Krispy Kreme is launching its first experiential campaign this summer, targeting offices across England.

The ‘Office Hero’ campaign, handled by Sense, aims to increase brand awareness and encourage online interaction with the campaign, which involves doughnuts being handed out to workers.

The branded Krispy Kreme van and a team of workers will be handing out more than 6,500 dozens of doughnuts to more than 75,000 office workers in high profile business locations near existing stores, including London, Portsmouth, Cardiff, Birmingham, Manchester and Leeds.

There will also be on-pack promotions and a competition to win Krispy Kreme doughnuts for an office for a year.

Katie De Souza, head of marketing at Krispy Kreme, said: “Every workplace has an Office Hero – that person who can be relied on to bring in treats to brighten up a Monday or celebrate a birthday! We’re working with Sense to engage with this office audience and show them that a Krispy Kreme Dozen is a great choice.”