On the road to brand awareness: How grassroots social media strategy generated conversation about sports clothing brand SKINS
Brand communications company 1000heads was appointed by SKINS to deliver a social media strategy that would propel UK awareness of their brand. This case study reports on how 1000heads developed a ‘word-of-mouth’ social media strategy to garner interest and generate conversation, resulting in increased activity and awareness of SKINS. The study includes a detailed breakdown of the results of the campaign and a video. The campaign received a Commendation in the category of social media strategy at The Drum Marketing Awards 2011.
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11/05/2012
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