In support of its bid for exclusive Formula 1 broadcast rights, Channel 4 appointed Glasgow-based Graphical House to design its pitch document.

The previous BBC–F1 contract had reached an end, and C4 saw an opportunity.

The BBC/Sky partnership eventually won out, but F1 CEO Bernie Ecclestone complimented C4 directly on the innovative approach of their presentation.

Tony Dunworth of Graphical House said: "While the brief fascinated us, there was no time to spare – a tight turnaround meant we had just three short weeks from initial visuals to final production. Plus we’d been warned in advance that although the exacting leader of F1 might be difficult to impress, disappointing him would be a cinch."

In outlining the specifics of the C4 bid, the finished piece ultimately needed to be dynamic and direct, but also step outside the ordinary and the obvious. Graphical House aimed to present the package clearly and in keeping with the innovative and dramatic tone associated with the channel.

The time frame presented obvious production issues, but the final spec wasn't compromised. Supported by the spectacular photography of Darren Heath, the large format publication featured GF Smith paper stock, duplexed covers, foil blocking and taped binding – all working together with the strong graphic approach to create a powerful publication that surpassed our client’s expectations.