15 August 2011 - 2:28pm| by | 3 comments

Jennifer Ellison features in Kellogg's 'Yummy Tummy' campaign

Jennifer Ellison features in Kellogg's 'Yummy Tummy' campaignJennifer Ellison features in Kellogg's 'Yummy Tummy' campaign
Jennifer Ellison features in Kellogg's 'Yummy Tummy' campaign
Jennifer Ellison features in Kellogg's 'Yummy Tummy' campaign

Breakfast cereal brand Kellogg’s has begun a campaign to encourage women to eat more brand fibre.

The Yummy Tummy campaign features actress Jennifer Ellison, and aims to highlight that wheat will aid women to have a healthy stomach.

Ellison said: “I was shocked to learn that four out of five people in the UK don’t eat enough fibre every day and wheat bran is one of the best kinds for a yummy tummy.”

The campaign includes images of Ellison wearing body art to presenting the tummy. 
 

Comments

Anonymous (not verified)
15 Aug 2011 - 15:42
Anonymous's picture

please tell me this is a joke.

15 Aug 2011 - 15:46
melanie_wylie's picture
29
comments

Not sure I want to see JE's insides, puts me right off!

Anonymous (not verified)
15 Aug 2011 - 16:36
Anonymous's picture

Just so that I've got this right: Kellogg's is pushing their health creds (encouraging women to eat more natural fibre), by using someone who's body isn't natural, but enhanced by silicone. OK then.

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