Breakfast cereal brand Kellogg’s has begun a campaign to encourage women to eat more brand fibre.
The Yummy Tummy campaign features actress Jennifer Ellison, and aims to highlight that wheat will aid women to have a healthy stomach.
Ellison said: “I was shocked to learn that four out of five people in the UK don’t eat enough fibre every day and wheat bran is one of the best kinds for a yummy tummy.”
The campaign includes images of Ellison wearing body art to presenting the tummy.
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please tell me this is a joke.
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Not sure I want to see JE's insides, puts me right off!
Just so that I've got this right: Kellogg's is pushing their health creds (encouraging women to eat more natural fibre), by using someone who's body isn't natural, but enhanced by silicone. OK then.
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