Archetypal lads mag, Nuts, has promised readers more girls, humour, cars and sport under the tagline “When you REALLY need something funny’ - ahead of its re-launch on Tuesday.

It follows extensive market research conducted by the mag which has found men’s appetite for such fare undimmed since its launch in 2004.

Publisher IPC had flirted with introducing serious news, careers advice and health and fitness tips to readers but swiftly binned the notion after eliciting a negative response from its target demographic.

In their place will be a column from one of Channel 5’s Candy Bar Girls, Danni Orsi. A celebrity gadget feature called ‘Stuff I like’ and more user generated content – such as pets win prizes.

A rethink in strategy has been prompted following a 20% fall in sales to 142,212 in the six months to the end of December.

Nuts editor Dominic Smith said: “The idea that these magazines (Nuts, Zoo, et al) are out of time is not born out by the facts. We are certainly not turning into GQ, but we are going for a slightly more grown up look and feel. We've evolved the magazine to build on its existing strengths."