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Harringtons turns to TV advertising for first time

A TV commercial to promote Harringtons dog food has begun to air this week, created by Banana Kick.

Directed by Daniel Greaves and produced by Tandem, the campaign is the first time that the dog food brand has used TV for promotion and targets premium dog food buyers, airing across ITV1, Channel 4 and Channel 5.

It will be supported through consumer and trade press activity.

“We’re excited by the growth Harringtons has already experience but believe that it can continue to grow as a brand with the support of this TV campaign,”  said Tom Page, director of Harringtons.

Nick Goring, director of Banana Kick, added: “We’ve managed to create a simple ad with a clear proposition that stands out – just as the product does.”

Featured by The Drum