Marketing consultancy Purebrand has developed a brand identity for Callcredit’s new on-line consumer service, Noddle.

Purebrand describes the brand, which will launch in autumn, as “real, in-touch, honest, friendly and engaging” and the name and bold, modern logo is designed to be uncomplicated to reflect the service it represents.

Jacqueline Dewey, Callcredit marketing director, said: “We wanted a brand that was distinctive…and which differentiated us in the market. Purebrand embraced this brief and generated a number of very distinct alternative routes which both challenged our thinking and pushed boundaries. Initial feedback from both consumers and the industry has been extremely positive.

“It was also an enjoyable experience working with Purebrand on the development of the Noddle brand. The team worked in a collaborative and involving way, delivering a brand that both met and exceeded the brief."