Royal Bank of Scotland to extend Edinburgh airport campaign to Glasgow and Aberdeen
The Royal Bank of Scotland will look to extend its airport campaign currently running at Edinburgh Airport, across Glasgow and Aberdeen.
The campaign, by Frame, features a new proposition ‘This is Home’ as the financial brand aims to re-engage with its native country, Scotland and began at Edinburgh Airport earlier this month.
The initial Edinburgh posters featured images of iconic locations around the city, including the castle and Duddingston Loch as RBS aims to re-engage with its roots.
New images are expected to feature within the extended campaign.
Andrew Wilson, head of group communications at RBS, said: "We wanted to renew our Group's brand presence at the airports in a way that recognised our role in the fabric of society and our deep roots here. The work of a local agency Frame helps us demonstrate a bit of the essence of who we are and where we are from while doing the same for travellers both domestic and international. We love what this campaign can do and we hope all travellers through the airports feel the same. It should really enhance the welcome home and the welcome here".
Most of the photography used within the campaign was taken by Jane Stockdale, although some shots are stock images.
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Comments
Makes me laugh - re-engage with its roots! RBS still dont get the point they are mostly despised now in Scotland by the public & business community. The have withdrawn from supporting Scottish business and put good companies to the wall in difficult times when they were a main source of the problem. Not long until January when more big bonuses will be paid for making billion pound losses and owing the taxpayer over £40billion - corporate scumbags!!!
at 19 p a share are they pre paying ?
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