Former JDA duo return with Tombola campaign
Bingo website Tombola has launched a TV campaign created by Cherry Tiger, a new consultancy started by former JDA directors Mike Ashton and Dan James.
The 30 second spots aim to drive response with the incentive of £20 free play for new players who deposit £10. They support Tombola's ongoing sponsorship of Emmerdale.
The campaign marks a return to the industry for former JDA managing director Ashton and the agency's ex-creative director Dan James. Tombola was one of the clients they worked on there.
Ashton said: "It’s great to be working with such a high profile client on such an important campaign, so early in the life of Cherry Tiger.
"We’re delighted to be working with Tombola and glad that our first project for them represents an immediate leap forward in player numbers and revenue.”
Ashton left JDA in February and James, who had stepped up to deputy managing director, followed suit two months later. They have started their new venture in Harrogate.
JDA has since been rebranded as Involve. Chief executive Martin Smith told The Drum this morning that the agency had become "a shadow of itself".
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Hmm. nice to see that the two guys largely responsible for getting JDA to where it is today (!) bounce back with one of its former accounts.
Bet all the JDA staff who had to be made redundant earlier this year are really pleased for them.
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