Fresh One and Numiko launch YouTube beatbox app for Channel 4
Fresh One and Numiko launch YouTube beatbox app for Channel 4Channel 4 is inviting web users to take part in what it claims is the world's first interactive rap beatbox choir on YouTube.
The broadcaster commissioned TV production company Fresh One and Leeds digital agency Numiko to create the online app as part of its Street Summer season.
Visitors to YouTube.com/streetsummer will find the track 'We are the People', which has been made completely by the human voice and comprises rapping, singing and beatboxing.
They are then encouraged to pick one of the song's 13 parts to learn and record. The best auditions will appear in a final film to be broadcast on Channel 4, thus bringing together the world's first beatbox choir.
Kate Quilton from multiplatform commission at Channel 4, said: "The Rap Beatbox Choir shows how multiplatform commissions can complement and enhance a broadcast season of programmes.
"Where the programmes shine a light on established talent, online we've provided a platform for the next generation of artists to show us what they can do.”
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Comments
more great work from numiko! well done guys for creating yet another fun and distinctive experience!
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