The Drum brings you a few tips to consider when embracing mobile

1. Ensure the core reason to form your mobile strategy is your customers and not technology. Understand how your customers consume media and their appreciation of technology.
 

2. It is essential to understand how your customers currently consume media, learning from direct research and your own site statistics, not simply relying on general internet figures.

 3. Understanding the screen real estate available will help avoid overcrowding and poor performance. Also, be clever about how to give users access to your content, and use the devices built-in connectivity and features to your advantage whilst designing. 

 4. Within your organisation, appoint a number of interested and engaged people to form a team to “future gaze” and meet once a quarter to review ideas and topics they have seen. The team should be wider than your focused delivery team.