A Motorola advert, which claimed that the Motorola Atrix mobile phone was the world’s most powerful smartphone has been banned by the Advertising Standards Authority (ASA).

The TV advert received two complaints from people who believed that the Samsung Galaxy S II i9100 had a more powerful processor.

Motorola replied that it thought the technical features of the phone made the Atrix the world’s most powerful smartphone.

Clearcast said it was Motorola's view that "the world's most powerful smartphone" was not based solely on RAM and processor speed, but rather a unique combination of features. They said these included the Dual Core processor, 1GB RAM, webtop and ecosystem, FLASH 10 PLAYER, qHD display, a 20% more powerful smartphone battery than all known current competitors on a world scale and a biometric reader.

However, the ASA concluded that while it understood that the advert referred to the combination of features provided, it acknowledged that the ad showed the phone being used with other associated accessories, and so considered viewers would understand the claim "The world's most powerful smartphone", along with a close-up of the phone, to mean the phone, in isolation, was the most powerful smartphone.