The Perfume Shop has appointed Quant Marketing to handle its customer insight and marketing for its imminent loyalty scheme.

The Perfume Shop Rewards Club will launch this autumn after a year in planning and will offer UK and Irish markets the opportunity to collect one Perfume Point for every £1 spent instore.
 
Matt Walburn, marketing director at The Perfume Shop commented, “We need to ensure the Rewards Club will give real added value for our customers while proving an invaluable tool for the business.”