Acdoco and Dr. Beckmann, one of the U.K’s leading laundry specialists, has appointed The Engine Room to support the on-pack ‘Colour & Dirt Collector’ product promotion.

Design and brand agency The Engine Room will be working on digital and web development, which will be implemented soon, as well as working on ideas for packaging design.

The on-pack promotion is to run alongside the release of Twentieth Century Fox’s latest children’s film ‘Rio’ on DVD.

Susan Fermor, senior brand manager at Dr. Beckmann, said: “We chose The Engine Room after their impressive pitch and we know they are right for the job. The team are talented, creative and reliable. I’m looking forward to seeing what they can produce.”