Brand Finance plc has released figures showing that the value of ‘Brand USA’ has fallen 10% since April 2011 to $11.4 trillion.

It is suggested that the drop in brand strength has been caused by inflation, cost of capital, reduced capital, higher unemployment and declining image abroad.  However, ‘Brand USA’ is still significantly more valuable than the next nearest nation.

David Haigh, CEO of Brand Finance plc, said: “‘Brand USA’ is under enormous pressure as a decade of crises in business and foreign policy have been joined by serious economic problems. Low consumer spending, a static property market and the sovereign debt credit downgrade have all taken their toll on the value of ‘Brand USA’.

“At the same time other developed and emerging nation brands are performing better and growing in value. The economic crisis and double dip recession will accelerate these differences, with further shifts likely in the near future.”