Gloucestershire-based mobile agency TapMob has launched its own app based on the iconic “Keep Calm Carry On” posters from the British Ministry of Information during World War II.

The new app, titled “Keep Calm & Share”, is free to download from the iTunes and enables users to send their own ‘Keep Calm’ messages to their friends and family.

Laith Clarke, managing director of TapMob, said: ‘The Keep Calm App was a bit of fun for us to work on in amongst the pitches, plus it helps give us greater insight into user behavior on mobile, which can only benefit our clients’.