Farm animal welfare charity ‘Compassion in World Farming’ has appointed Navigate Digital to handle PPC, affiliates and display activity.

The focus for activity by the agency will centre on donor recruitment and lead generation.

Matt D’Alton, joint MD of Navigate Digital, explained: “Our primary objective will be to drive new donors and to highlight the terrible conditions many farm animals are unnecessarily made to endure.  We are passionate about helping Compassion in World Farming achieve their objectives in the coming months and will be rolling out some really engaging campaigns which we are excited about”.