Online motor dealer network Motors.co.uk has begun a radio advertising campaign across Bauer stations Forth One and Clyde 1 to build consumer awareness.

The campaign, which features three creative executions’ will target over 1 million radio listeners across Glasgow and Edinburgh, with the strapline ‘Your Search Ends Here’.

Phill Jones, commercial director at Motors.co.uk, commented: “We are continuing to invest in marketing in 2011 and are now about to trial our new creative across radio in Scotland, which is a growing market for Motors.co.uk.  We look forward to seeing the results of this radio campaign and we look forward to announcing further campaigns very soon!”