Financial spread betting company IG Index is today launching an advertising campaign for London commuters, created by DDB UK.
The adverts, which aim to encourage existing spread betters to switch to IG Index, are a combination of outdoor, press and online support.
The ‘September Switchers’ campaign includes a takeover of Waterloo train station, featuring pennants along platforms, floor media on the station concourse and hanging banners. In addition, for four weeks the copy-led executions will feature along the Waterloo and City Line; there will be a Tube Car Panels takeover and ads will feature along the Bank station Travolator.
There will also be adverts in the financial and national press such as Financial Times, Money Week, Investors Chronicle and commuter newspapers The Evening Standard and City AM.
The copy-led campaign includes headlines such as ‘Spread Better’ and ‘You visit the same platform every day. Why?’
Richard Hill, strategy director from DDB UK, said: “Previously we’ve developed campaigns for IG Index explaining spread-betting to potential clients. ‘September Switchers’ heralds a strategic shift, appealing instead to a specialised audience that already has an in-depth sector knowledge. This builds on our previous work, helping to drive efficiency whilst confirming IG as the most attractive provider in the competitive market”.