Thorn Lighting has appointed Admiral PR to handle the UK trade launch of a new product range.

As part of the brief, Admiral will handle trade media relations, as well as using a strong social media element targeting the wholesale and contractor markets.

The new product range will be a florescent batten traditionally used in commercial and industrial settings. The latest version has a number of new features which will increase the speed, efficiency and reliability of installation.

Kelly Herrick, UK and Ireland marketing director at Thorn, said: “Thorn Lighting’s operating environment is changing. More products are being sold online within the trade and the market is becoming more sophisticated. We need an agency that understands these changes and can help us to convert them into sales opportunities.”

Georgie Cameron, Admiral’s founder and managing director, said: “We have had our sights on Thorn for a while so it is particularly pleasing that we have succeeded in adding them to our growing list of prestigious global brands.”