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Meccabingo.com turns to milk for new promotion

Meccabingo.com has launched a multimedia campaign featuring the slogan ‘Time for a Cuppa? Time for a Mecca Moment!’.

The ‘Milk Media’ campaign, launched by Boutique Media Communications, will run across milk cartons throughout the Midlands and the North, the messaging having been created by Gravity London.

The aim of the campaign is to drive new registrations to the website and increase downloads of the company’s iPhone and Android mobile apps, using QR codes on each label.

Activity will also run across TV, radio and online.

Simon Bollon from Boutique Media Communications said: “The Milk Media campaign is a first for Meccabingo.com and a great way to reach a wide audience and get the brand into people’s homes. It’s refreshing to be able to think outside the box with multi media campaigns and the client’s willingness to look at fun and innovative ideas is fantastic.”

Featured by The Drum