Marks & Spencer has created a campaign on its Facebook page with digital specialists Profero, in which six fashion bloggers are challenged to wear Limited Collection for a week.

The bloggers, chosen because of their style, tone and content, have been challenged to create a new outfit every day from 10 pieces chosen from the Limited Collection.

Each day M&S Facebook fans and the fashion bloggers' own followers and readers will be able to vote on what outfit they like the best. On the first day, 8 September, Wayward Daughter was the blogger with the most ‘likes’: 355.  Catwalk Queen came second with 281 likes.

Kamlesh Raichura, head of CRM & online marketing at M&S, said: "We are very excited that so many fashion bloggers have taken up our challenge to make the Limited Collection their own. We have some great pieces and look forward to seeing both how the bloggers work them into their own style, and which outfits are voted the best on our Facebook page."

As part of a through the line campaign, the digital activity will also use rich video banners featuring the work by Rankin in premium digital fashion sites.