Video: Watch TBWA\Manchester's new TV campaign for JJB
TBWA\Manchester has created a national TV advertising campaign for retailer JJB Sports.
Running until the first week of October, the campaign comprises three TV ads running on ITV, Channel 4, Channel 5 and Sky channels.
The spots are soundtracked by the Sonny J song 'Can't Stop Moving' and showcase the breadth of the JJB product range by showing ordinary people preparing for all manner of sports.
Fergus McCallum, CEO at TBWA\Manchester, said: "This is our first piece of work for JJB and we’re confident it captures the vibrancy and spirit of those who have a passion for their chosen sport.
"JJB operates in most major towns and cities in the UK and is a household name and so we wanted to build upon that reputation positioning them as the one stop shop for anyone wanting to get involved in a sport or activity."
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WALLPAPER
Best bit is the first 10 seconds.
Nice soundtrack.
But where's all the horrible little chavs setting fire to stuff and mugging grannies?
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The 'one stop shop' is the problem not the solution.
Very average..very disappointing!
It may capture a spirit but it is very badly branded. A strategic own goal with the main competitor being called JD. Poor effort really.
Still, I'm sure it will win a Fresh award...
I don't think TBWA have lowered themselves to the fresh awards yet.
Creative awards and this ad should not be mentioned in the same century.
It's like the animatic for something better.
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Oh well, I quite enjoyed it.
Sam Brown: I liked it too.
( The usual TBWA bashing still goes on - sadly )
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