Burst Media, a subsidiary of blinkx PLC, has today launched four community–focused channels: Giant Realm, MumIQ, Ignition, and Ella.

MumIQ is geared towards 25-54 year-old women with children at home; Ignition delivers a base of automotive consumers; fashionable young women 18-34 years old comprise the core Ella audience; and Giant Realm draws Millennial men who are passionate about gaming, entertainment and lifestyle content. 

Burst has also unveiled a suite of video and social advertising solutions to enable brands to connect with audience, including Twitter parties, sponsored blog posts, and custom video widgets. 

This development is the first first step in the realignment of Burst’s publisher strategy following its acquisition by blinkx in April 2011.

Harry Klein, Burst COO, said: “The channels we’re introducing today, combined with our patented technology platform, enable us to create and roll out innovative ad campaigns at scale.  

“We know how to implement smart, interactive solutions which allow brands to join the conversation and add value to the audience experience across thousands of sites in an integrated way.”