Sainsbury's drops 'try something new today' for new strapline
Sainsbury'sSainsbury's is dropping its 'try something new today' strapline in favour of a new message which it hopes will strike a chord with customers suffering a squeeze on their wallets.
The supermarket chain will introduce the new strapline "live well for less" in an ad campaign breaking on TV tonight.
The campaign, which does not star brand ambassador Jamie Oliver, has been created by AMV BBDO with media planning and buying by PHD.
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Comments
Thank F for that, maybe planners will stop trying to force it in to every brief in the whole wide world.
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