Teletext Holidays has appointed search agency Epiphany Solutions to manage its PPC campaigns following a competitive pitch.

Epiphany's brief is to maximise the return on PPC investment while improving the travel firm's profitability and market share.

Robin Skidmore, commercial director at Epiphany, said: "We’re delighted that Teletext Holidays has appointed Epiphany to manage their PPC campaigns.

"We’ve been told that our detailed appraisal of their Adwords account accurately demonstrated the high level of sophistication in terms of campaign management and also the expertise our analysts have.''