Rees Bradley Hepburn has been appointed by Queensgate Shopping Centre to deliver its social media programme, and has recently launched its first campaign.

The agency has been tasked with raising brand awareness through social media, interacting with social media partners and monitoring the views of local people.

A Twitter page and Facebook page for Queensgate were created earlier this month, and a ‘like and win’ campaign has just been launched.

Phil Drinkwater, marketing manager at Queensgate, said: “We’ve set some challenging targets and RBH is certainly an agency that is up to the task of delivering some great results for us.

“In addition to a great social media proposal, they also demonstrated comprehensively how we would handle a crisis through social media, a skill set that is very important for a shopping centre to have in its arsenal.”