Robot-food creates new look for Shade Station
Robot-food creates new look for Shade Station
Yorkshire branding agency Robot-food has turned its hand to retail design to create a new look for Shade Station's flagship store in the Victoria Quarter in Leeds.
The Harrogate-based agency was appointed by the sunglasses retailer in May. It has been responsible for the design of every detail, including cabinets stud walling, lighting, point of sale and even a grand director's desk.
The agency also suggested staff carry iPads so that customers can see products that they have been viewing online.
Simon Forster, creative director at Robot-food, said: "We were really excited when Shade Station approached us, although a little apprehensive as retail design to this extent was totally new to us.
"I’ve always seen design as a versatile skill. If you can picture the end vision, it’s just a case of navigating the obstacles. We’re delighted with how the outcome matches our initial concept."
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Illuminated display panels..photo's of people with sunglasses on..wooden floor with red carpet and staff with i-pads dressed in black..you're naturally versatile Simon..or are you?
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@Anonymous (not verified) You know what- I have been reading about Robot foods on here and they appear to be a well respected agency- I can always read between the lines when there is someone like you that has nothing better to do than show that you are either envious or have an axe to grind..... sad really
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