Glasgow 2014 Commonwealth Games appoints Four Communications to develop digital strategy
Glasgow 2014 Commonwealth Games appoints Four Communications toThe Glasgow 2014 Commonwealth Games organising committee has appointed Four Communications to develop its digital media strategy.
The appointment of the London digital agency to the contract which will see it work with the organising committee to develop the digital media strategy for the games as part of its marketing and communications strategy.
The contract award notice states that the value of the contract is £48,975 and that five offers were made as part of the tender appointment process.
Updated
A spokesperson for the for the Committee, explained: “The Organising Committee has appointed Four Communications to work with us to develop an innovative digital media strategy to raise the profile of the Games. Digital media will be at the heart of the marketing strategy, and will be the main platform for a number of key programmes such as ticketing, the volunteer programme and the Queen’s Baton Relay.
"They were awarded the contract because they scored highest throughout the process."
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Comments
Cue petty bleating about London agency...
And before you do, look at their sports credentials.
has this not been pitched more times than I pitch my tent for summer waste of time effort and money. good to see Glasgow supporting Scottish agencies.
I think you're boing unfair 08.40. Our poor Labour Cooncil employed executives are clearly feeling the effect of the harsh cuts being inflicted by the nasty SNP controlled Scottish Parliament. All they ask is the chance for a few expense funded junkets to the Big Smoke, a trip to Stringfellows and a night away from the wife.
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I've got no issue with who has been awarded the contract. If they have been judged to be the best company for the job then that's totally fine. We want the game to be successful for Scotland after all.
But what really irks me is how many times the digital contract has been put out for tender. This will be the fourth company (that I know of) to have 'won' the Commonwealth Games digital contract since 2007. That's ridiculous!
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Congratulations to Four Communications on winning what will be a great project.
It was a pleasure to go up against an Agency which clearly demonstrated that they had the experience to win it, no matter where they are from.
The most important thing is that they do a great job for Glasgow and the 2014 Games... this I am sure they will do.
Well done... still jealous though.
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