Having been appointed by home appliance brand Whirlpool to lead its European digital strategy, Digitas France has redesigned the brand’s master website.

The master site was redesigned in collaboration with VivaKi partners Performics (which oversaw SEO) and media company ZenithOptimedia.

The appointment has seen Digitas France charged with supporting the definition and execution of the company’s European digital communication strategy.

It will also take charge of overall communications strategy brand creative and strategic positioning in Europe for Whirlpool’s premium brand, Kitchen Aid.

Mathieu Morgensztern, president of Digitas France, commented: “Digitas is proud to accompany such a prestigious and recognised brand as Whirlpool towards a new digital turn. Our work with Whirlpool also presents a new opportunity for our French office to tap into Digitas’ strong international network and the creative, technology and strategic assets they offer.”