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Boux Avenue appoints brand and marketing director

Lingerie brand Boux Avenue has appointed Lorna Perrin as brand and marketing director.

In the new position, Perrin will be taking responsibility for the brands’ overall strategic direction and growth of the multi-channel business both in the UK and internationally.

Perrin was previously marketing and PR director at French Connection, and was responsible for driving and initiating French Connections award winning ‘The Man / The Woman’ campaign series in collaboration with Fallon.

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