Paul Fabretti is leaving his post as director of digital strategy at Origin to join the board at PR agency Brazen.

Fabretti will take up the role of digital director at Manchester-based Brazen on 10 October. He will work alongside founder Nina Webb, deputy MD Gary Bramwell and client services director Peter Burling on the board.

Webb said: "These days, PR is digital and digital is PR.  Traditional agency definitions are relatively redundant in the current communications arena where we increasingly find ourselves competing against agencies specialising in design, SEO, build, apps, evaluation and online marketing.

“Paul’s addition to our senior team will underline our proposition to clients to look to Brazen as their lead agency in the digital communications field.”

Brazen has already worked on social media campaigns for clients including Expansys.com, Monopoly, Thompson Al Fresco, Chicago Town Pizzas, Breville and Hyundai.

Fabretti said: "Brazen has a fantastic, creative reputation and client list that is second to none. I can’t wait to get stuck in and grow a team that has already proven itself able to deliver social media work to the highest standard.”

Fabretti frequently blogs for The Drum on social media matters.