Valencia promotes Twitter feed on football shirt due to lack of sponsorship
Valencia's 'Twitter shirts' in actionOne of Spain’s top football teams, Valencia, has solved the void left on its shirts where usually sponsorship branding would be, by placing their Twitter handle there instead.
The club is now using their playing kit to promote its Twitter account, having failed to land a shirt sponsor this season.
Instead the shirts now read @ValenciaCF to promote the club’s Twitter account, that currently has over 35,000 followers.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Mexican football team puts Twitter handles on back of players' shirts
- Vauxhall promotes football sponsorship in social media campaign
- BBC Football League show presenter says Boxing Day broadcast cut was ‘a budget decision’
- BBC canteen (and its patrons) mocked by satirical Twitter feed
- Footballer apologises for Twitter comments, before account disappears
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Write Your Comment