Outdoor Plus has been appointed by Transport for London (TfL) to develop two prestigious large-scale digital screens on London’s Euston Underpass.
The panels, which will go live in October, will target east and west-bound drivers on one of Europe’s most heavily trafficked roads - the Euston Underpass - delivering real-time messaging to over 100,000 people every day. Both panels will be positioned above the entrance to the underpass, facing drivers, to increase its advertising impact.
The screens will incorporate the latest campaign management technology to provide advertisers and agencies with the scheduling flexibility to reach the right audience at the right time, as well as daily reporting on campaign delivery.
Grant Branfoot, Outdoor Plus’ sales director, said: “The Euston Underpass panels are an exciting addition to our growing digital portfolio, which now includes three of the most prestigious sites in Central London – Holborn, the Euston Underpass and Western Avenue.
“By partnering exclusive locations with the most progressive technology in the marketplace we will not only be able to connect client brands with high volumes of prospective customers in a highly impactful way, but also tie in targeted outdoor messaging within multichannel campaigns.”