Tottenham Hotspur plans rebranding exercise
Spurs' current identityTottenham Hotspur, the North London football club, is to embark on a rebranding exercise in a bid to better capitalise on its global fan base.
Reaching out to an estimated 179m international followers the club will launch a new website in November along with a new brand image incorporating its current cockerel logo.
Speaking at a Sports marketing 360 event Charlie Wijeratna, chief executive of the club, said: “we drive zero revenues from these 179 million fans at present.
"Manchester United are three to four years ahead of us in this. Very few other clubs derive any income from all these people who care about them overseas."
Tottenham Hotspur's brand is the club's most valuable asset," Wijeratna continued, stating: "The greatest value of a sponsorship lies in being associated with the brand - the marks, imagery and values."
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Comments
179m spurs fans - i think not. United are over 15 years ahead too.
Just change the name to Arsenal lite and be done with it.
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"TOTTENHAM HOTSPUR FC" giants! 10th in world no plastic fans as others can boast some 3 million army in britain casuals dudes posse outlaws and estimated 179 million followers worldwide massive! not surprised, I accept others have more cash bigger better stadium...new academy soon and state of the art arena futuristic! fantastic...
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