Alcohol free wine brand Eisberg has launched a campaign on its website which aims to demystify contradicting advice given in the first months of pregnancy.

The activity includes the development of a new pregnancy page on the Eisberg website that includes a downloadable ‘Baby Shower’ kit, personal blogs written by a woman in the middle of pregnancy, tips and advice and the chance to win an Eisberg branded luxury baby shower basket through a data capture mechanic.

There will also be sampling and social media activity at The Baby Show Earls Court, and sponsorship of a new pregnancy guide produced in association with the Royal College of Obstetricians and Gynaecologists.

Fran Draper, Eisberg brand manager, said: “Pregnant women are very aware of what they eat and drink, and many miss the enjoyment of their favourite glass of wine.  With Eisberg alcohol free wine they can still enjoy their trusted grape varietals but without the alcohol.   

“By offering a mix of serious advice, peer group recommendations and fun activities aimed at Baby Showers, Eisberg hopes to build up loyalty amongst this key target group.”