The Huffington Post has reached one billion page views for the first time, less than six months after being acquired by AOL.
The figure was reached in the month of August , when the site had 37 million unique visitors, and 5.1 million comments, according to a press release from the company, bought by AOL in March for $315 million. Huffpo UK launched in July.
Also in the action-packed press release; HuffPo is buying the community discussion board Localocracy for "under $1 million" and launching four new sites – Huff/Post50, HuffPost Gay Voices, HuffPost Weddings and HuffPost High School.
Localocracy, a Massachusetts-based “online town common” encourages citizens to engage in local issues, says the release. Quick look at the new sites: HuffPost/50 covers the "challenges, complexities and joys" facing the boomer generation, now 77 million strong. Topics include: longevity, relationships, sex, politics, taking care of ageing parents and children at the same time, retirement, religion, friendship, politics and dying. And did we say sex? Editor-at-large Rita Wilson quoted Mark Twain , ‘Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.’” HuffPost High School, launched today is a place for teens to engage with one another — socially, academically, and culturally. The site features some of America's top high school journalists and is described as a "dynamic platform for teen bloggers".
HuffPost Gay Voices, also launching today, will cover "fearlessly" the complexities of the LGBT community, from family and faith to politics and sexuality. The section covers news, culture, and trends, and offers opinion that spotlights all matters of interest to the community. HuffPost Weddings, the third section out today, has comprehensive coverage of weddings and marriage from all angles, from untraditional wedding cakes and exotic dream honeymoons, to the more practical, including tips on navigating the world of wedding planners, wedding etiquette, and more. HuffPo founder Arianna Huffington said they want to provide sections "for every interest and passion our readers have.” A spokesman for Huffpo UK said there were no specific plans for the new sites to be introduced in the UK in the short term. (although you can of course navigate to them from the UK) . The most recent UK introduction was Students and Unis.