Rubbish.

You've got to admire Cravendale. They're consistently good in their advertising. Good to see there are still clients out there with some ambition.

Probaly cost 1 zillion times more than their old quirky stop-frame ads - which were a lot funnier.

Animation stuff didn't work.

Thumbs stuff didn't work.

Let's try this rubbish.

It's good that a client is being brave but it's bad that the agency is taking the piss with crap like this.

Compare it with the Unigate Humphrys/Accrington Stanley/got milk work and you'll understand how poor this is.

No charm, no understanding of the consumer, no good.

11:39

I'd like to know what basis you're concluding that none of those ads worked?

Oh dear lord! What was all that about?

@11.41.

Simple logic.

If they were working they would have carried on with those idea.

Do you think clients change successful campaigns?

Anon 16.12

Absolute nonsense.

@11.38

Your comment is based on what?

We all know that 90odd percent of advertising is ignored so there's a pretty good chance these poor efforts were part of this pile.

@17.39

My comment was a response to a previous comment. Namely the idea that clients never change successful campaigns. Which is nonsense.

@9.40.

Let me get this right.

You actually think clients change advertising that is working?

Would you like to back this up with a fact or two?

When I say working, I mean getting the till to ring not winning awards.

@10.28

Clients change advertising that is working all the time.

New marketing directors get appointed and change the agency for something to do, they scrap existing campaigns because they don't like the creative. Sometimes the immediate objectives change and so too does the creative. Sometimes you have clients that recognise the importance of having some fresh creative every so often.

I can think of a multitude of reasons why successful campaigns would be changed. Are Nike still running Write the Future? Are Old Spice still running Old Spice Guy? Those ads are contemporarys of some of the cravendale work you had written off. Have you concluded that those ads must be failures aswell because Nike and Old Spice have taken the creative in different directions?

Maybe when you're designing one of your annual double glazing brochures, you stick to the rule that once you've happened upon a successful layout you keep using that and don't risk changing anything. But for proper clients with proper budgets at proper agencies like Wiedens it's not unheard of to do 2 different ads in a 12 month period.

For the record, Bertram Thumbat might well have been a complete failure. But you are naive in the extreme to assume that just because an ad isn't running anymore it must have failed.

And by failure I don't mean failed to win awards before you trundle out that tired old argument again