Scottish Government brings in The Leith Agency, Stripe and Storm ID for winter campaign
Scottish Gov.t to run 'ready for winter?' campaignThe Scottish Government has appointed Storm ID, The Leith Agency and Stripe Communications to handle its digital, consumer engagement and advertising activity respectively, for its national ‘Ready for Winter?’ Campaign.
The campaign aims to encourage families, businesses and communities across the country to be prepared for winter should weather be severe or there be another occurrence of a prolonged winter.
The campaign will aim to encourage Scots to consider how they could be affected should severe winter weather hit, as well as inform then how they can get involved at a local level.
Stripe Communications will be tasked with driving awareness through ongoing media relations, while fellow Tangible-owned company The Leith Agency will develop creative and advertising materials, as well as handling community engagement.
Storm will manage all digital campaign elements, including content for the Ready Scotland website.
Gillian Govan, chief marketing officer for The Scottish Government, commented: “The ‘Ready for Winter?’ campaign draws on learnings and insight from other similarly affected nations. The appointment of all three agencies will support us in delivering an integrated consumer campaign that, working with key stakeholders, partners and agencies, will help raise awareness and encourage behavioural change to ultimately improve the preparedness of the Scottish nation as a whole.”
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“The ‘Ready for Winter?’ campaign draws on learnings and insight from other similarly affected nations. The appointment of all three agencies will support us in delivering an integrated consumer campaign that, working with key stakeholders, partners and agencies, will help raise awareness and encourage behavioural change to ultimately improve the preparedness of the Scottish nation as a whole."
blah blah blah blah blah blah.
A piece of me dies every time I have to read another one of these tortuous management-speak pieces of nonsense.
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I'd stop reading if I were you.
No, carry on reading. Please.
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A novel form of suicide.
totally pointless waste of public money, if you haven't figured out that winter is coming you don't deserve to survive it.
Corporate claptrap. Speak English!
Farcical waste of money and does it actually need all these agencies & personnel to tell us to get ready for winter, do they think we are all devoid of basic intelligence. This again demonstrates the waste of resource and some of these decision makers really need to be shown the door.
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Maybe just send everyone some thermal underwear?
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If only this campaign could be used to help evaluate if we truly were ‘Ready for Winter’.
I can already imagine the word ‘not’ appearing somewhere.
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or Ready Brek?
I'm looking forward to Gillian Govan's triumphant press release on The Drum.
"We saw an increase of 3% in families in East-Renfrewshire describing themselves as "Ready for winter".
Pathetic.
Wouldn't it be funny if we had the warmest winter on record?
I'd just take the money guys. We need it. Roll on 'Preparing for Spring, Summer and Autumn'...
A few things:
"...draws on learnings and insight from other similarly affected nations." So we've been getting in wrong over the previous 5 years of SNP admin?
"The appointment of all three agencies will support us in delivering an integrated consumer campaign..." - 1 agency handling the work would have been an "integrated campaign" (and cheaper) - 3 different companies all with their own agendas and egos is not integrated. (e.g. I had 3 remote controls for DVD / Cable / TV - then I bought 1 integrated remote)
"..working with key stakeholders, partners and agencies, will help raise awareness and encourage behavioural change to ultimately improve the preparedness of the Scottish nation as a whole."
Maybe - but more salt, more vehicles, better shift scheduling and proactive decision making would do a lot more to improve on the debale of last winter. It's not the behaviour of the public that's the issue - it's the ineptness local and national govt!
I'm not just ready for Winter, I'm ready to shuffle off this mortal coil.
No money. No clients. No logs for the fire (gas cut off months ago) No presents for the kids. No real signs that things will be any better next year.
Now really is the winter of our discontent. Hypothermia will come as a blessed relief.
May I be the first to wish Drum readers a Happy Christmas.
On paper it sounds like the government's stating the bleedin' obvious but when you see the morons who act as though they've never seen snow before, setting off home on snowbound motorways only to get stuck and abandon their cars, you really do wonder.
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