A newly redeveloped website it be launched for Smooth Radio this week.

The site, developed by Code Computer Love and CTI Digital, alongside the GMG Radio in-house digital team, aims to offer visitors a variety of opportunities for conversation and opinion, alongside a wealth of content on the station’s activity.

A newly introduced ‘My Smooth’ section also allows users to tailor the site to content that interest them, and share with others.

Jonathan Gillespie, group commercial director for GMG Radio, commented: “The Smooth site will provide listeners with a rich, engaging and interactive experience and build on loyalty to the station. It’s an advertisers dream, as there are various sections of the site, including My Smooth, which bring many valuable opportunities for targeted advertising, commercial content and sponsorships.”