Land Securities has appointed Hebe Media as the preferred digital supplier and brand ambassador for Trinity Leeds, which will open in spring 2013.

The Trinity Leeds scheme has over 120 retailers and restaurateurs covering 1 million square feet and will bring big international brands and boutiques to Leeds.

Claire Reynolds, marketing manager for Land Securities, said: “We are pleased to be working with Hebe Media as our digital specialists and have lots of exciting projects on the horizon together. It is an important appointment for our Trinity Leeds team as digital sits at the heart of our communication strategy and we are keen to support Leeds talent with one of the best digital agencies in the region.”

Lee Hicken, founder of Hebe Media, said: “We have been talking to Land Securities about how we can work in partnership with them and the Trinity Leeds team, and are excited about our appointment.

“Trinity Leeds represents a massive opportunity for Leeds and the potential goes way beyond just a great shopping experience.”